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Michaela Zanzani

ART DIRECTION–WORK TO INFORM AND DELIGHT

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In the Classroom—Branding Exploration

Role: Strategy, Art Direction, Design

Scholastic Book Clubs Brand Identity - case study and style guide for 2013

Objective

Create an integrated customer experience that amplifies the unique “Classroom Connection” Scholastic Book Clubs creates with teachers, students, and parents.

Goals

Detail the creative strategy to define Scholastic Book Clubs as a relevant, modern brand to integrate the customer experience across all channels, and to define the specific age/grade club-specific brands.

Create a consistent copy voice across all customer touchpoints.

Create a consistent and recognizable photographic style.

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