ART DIRECTION–WORK TO INFORM AND DELIGHT
A new brand of Science experiment kits and books, teaching kids ages 8 and up science—hidden in the fun and wacky world of Dr. Phizz. The premise of the series is that the reader applies for a job as the new lab-assistant in Dr. Phizz's lab and needs to prove his or her worth. The reader receives help from Einstein, the lab hamster along the way.
Kids playfully learn science principles following the step by step instructions in the Lab Assistant's Handbook included in the experiment kit.
Michaela developed the art direction for the brand-id, the book design, the characters, and the science illustrations. The final character renderings where created by the talented illustrator Bill Alger.
Role: Art Direction, Design, Character Development, Concept Illustration