ART DIRECTION–WORK TO INFORM AND DELIGHT
Role: Art Direction, Design, Illustration, Photo Composite Illustration
Editorial collection pages are curated selections of seasonal, thematic or audience-driven titles. For each collection, I devised its own mini-branding ID that is consistent throughout the Reading Club site as well as outside of the Reading Club environment in touts, ads and social media. The mini-branding ID allows for a more fitting representation of the collection's intent.