ART DIRECTION–WORK TO INFORM AND DELIGHT
Rebranding Scholastic Reading Club
In an effort to refresh their brand experience and attract new market segments, Scholastic decided to rename their age-old institution Scholastic BookClubs to Reading Club. To underline this drastic move, we decided that the re-design should equally make a departure from their previous identity. Some of the key elements of the new experience are the flat colors, a controlled color palette with color coding assigned to the different age groups, branded characters for not product-driven marketing messaging.
Role: Art Direction, Design, UI, Illustration, Photo Composite Illustration