ART DIRECTION–WORK TO INFORM AND DELIGHT
Role: Concept, Strategy, UX Design, Branding, Art Direction
Library Lions™ is a literacy program that was born out of enthusiasm and frustration (and my renewed interest in UX Design).
Frustration that kids are becoming less literate and that leveling the playing field despite their economic challenges is proving more and more daunting even as society prospers.
Enthusiasm for the possibilities that new technology and UX design offer. The option to immerse children in a life of reading that caters to their individual cultural and academic needs and taps into their imagination to fuel the desire to make reading part of their life and community.
What is Library Lions™?
Library Lions™ is an app, and real-life club kids can join through their public library. The club offers events, workshops, and, most importantly, community; the app is the glue between the kids, home, and the library.
The samples show my exploration of the User Experience for the project.