Open a World of Possible—A Literacy Campaign

Role: Art Direction, Strategy, Design, UX, UI,

Part of Scholastic’s larger literacy campaign Open a World of Possible this live webcast event was built around a close and intimate encounter with a small group of 4th and 5th Graders and the country superstar and role model Taylor Swift. Talking about their everyday life experiences and challenges with bullying, Swift shared her own personal perceptions and wisdom gained with the group, while thousands of classrooms throughout the United States connected via Skype to discuss her strategies of converting these challenges through her writing into transformative, positive experiences.