ART DIRECTION–WORK TO INFORM AND DELIGHT
If it's really hard to explain and in danger of being boring—make an infographic. This new trend has really taken the internet by storm, me included. What a wonderful way to package a list of numbers and dry facts into a story readers actually want to engage with.
I decided infographics would be the ideal vehicle to translate the amazing data of Scholastic's new SPOTLIT collection for sharing with the public, bloggers, press etc.
Role: Art Direction, Design, Illustration